The State of Local Marketing in Insurance

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The State of Local Marketing Report in Insurance reveals how local marketing programs help brands and agents obtain results that they couldn't achieve on their own.

We help insurance brands understand their current local marketing competency, and how they can improve it to deliver the greatest impact at both the corporate and agent levels across 6 dimensions and 15 competencies.

Table of Contents:

  • The BrandMuscle Local Marketing Maturity Matrix™

  • Local Marketing Maturity Enablers: Knowledge + Partner Spend

  • Commitment Dimension: Corporate + Agent

  • Content Dimension: Quality + Relevance

  • Program Dimension: Integration + Digital + Social

  • Administration Dimension: Tools + Processes & Policies

  • Support Dimension: Education + Support Quality

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